Preserve what answers a real question.
Services, locations, work examples and practical information can all have value. Keep the useful substance and improve how it is presented.
Website redesign
Change the website. Keep what works.
A redesign is a chance to make your services clearer and your business easier to trust. It also means deciding what to retain, improve, move or retire. We begin with the existing site, then build a new one you can review before anything goes live.
Start with evidence
What is the current site already doing?
Before changing a design, list the pages, links and contact routes people use. Ask which services need more explanation, which questions are unanswered, and which pages contain information worth preserving.
If you have Search Console or analytics data, it can show which pages people already find. If you do not, an honest content inventory is still useful. A new visual direction should follow those decisions.
Make your page inventory
Three decisions
A better site starts with better choices.
Not every old page should survive. Equally, a page that is useful to customers should not vanish just because the new design looks cleaner without it.
Rewrite what causes uncertainty.
If a visitor cannot tell what you do, who it is for or how to enquire, clearer page structure and copy may do more than a new colour palette.
Plan changed addresses.
When an old URL is replaced, agree its most relevant new destination. Avoid sending every retired page to the homepage.
Google advises mapping old URLs to relevant new pages and using permanent server-side redirects when URLs change. Search visibility can fluctuate during a move; no agency can guarantee rankings. Read Google's site-move guidance.
How we approach it
A redesign you can actually inspect.
The first reviewable website is a milestone for judging the structure, words and visual direction, not an automatic launch date.
- 1Understand the existing site.
Share your current URL, the pages that matter, your goals and any domain or email constraints. We agree a page plan of up to 30 pages.
- 2See the new direction.
Within 48 hours after payment and confirmation of the necessary business details, we show a first reviewable version.
- 3Refine and verify.
Two consolidated rounds of refinements are included. You check the business facts and agreed enquiry route.
- 4Approve the move.
We publish after your approval and the domain steps are ready. Keep control of your domain and existing email. Complex migrations or integrations may need a separate scope.
Common concerns
Get the awkward details out early.
These questions matter before a redesign is bought, not after the site has been built.
Will my email stop working?
A new website does not require you to surrender your domain or existing email. We review the current setup before proposing any connection change. The exact steps depend on how your services are configured.
Will I keep my Google rankings?
No one can promise that. Changing URLs or content can affect visibility. Mapping relevant old URLs, checking redirects and monitoring Search Console after launch are sensible ways to manage the risk.
Will the £799 price cover everything?
It covers the agreed website of up to 30 pages, planning, copy, design, build and two refinement rounds. Ecommerce, bespoke software, major brand work and complex integrations need separate scoping. Hosting and routine updates are £25 a month after launch.