Plan the right website
Enough pages to answer the questions that matter, and no pages added just to make the site look bigger. Most businesses need a clear introduction, an explanation of each meaningful service, a reason to trust the people behind it, and a way to get in touch. The exact page list follows your offer and your customers.
Start with the visitor
Write down the questions people ask before they contact you. Group related questions together. A page earns a place when it helps someone understand a distinct service, make a decision, or take a next step.
Swipe sideways to see all columns
| Visitor question | A useful page | What it needs to say |
|---|---|---|
| Am I in the right place? | Homepage | What you do, who it is for, where you work if relevant, and the next step. |
| Can you do this particular job? | Service page | The work involved, who it suits, what is included, what the customer needs to provide, and how to enquire. |
| Who am I dealing with? | About or team page | Real people, relevant experience and how the business works. Avoid a vague company history that never helps the buyer. |
| Can I trust the claim? | Work or proof page | Genuine examples, permitted photographs, and the specifics behind a claim. Only use testimonials you are allowed to publish. |
| How do I start? | Contact or enquiry page | Clear contact options, what happens after an enquiry, and any information needed to respond. |
| What will it cost or involve? | Pricing, process or FAQ page | Useful boundaries, typical steps and honest answers to recurring questions where these need more room than a service page. |
This is a planning map, not a compulsory six-page package. A small site can combine some answers. A business with genuinely different services may need several detailed service pages.
See how the plan changes
The useful page list follows the way someone chooses and contacts the business. These three starting maps show where an extra page would earn its place.
Treat each map as a set of visitor questions, then write the page list for your own business. A separate URL needs a specific answer, enough material to support it and a natural route from a related page.
Decide what gets its own URL
If two services have different audiences, questions, evidence or enquiry requirements, giving each its own page can make the answer clearer. If the only difference is a swapped town name or a slightly different phrase for the same work, another page probably adds little.
For each proposed page, ask: could someone land here from a search result and understand the offer without visiting the homepage? Can you write something specific and useful that is not already on another page? Is there a natural link to it from the navigation or a related page?
Google advises useful, original content and descriptive internal links. It does not prescribe a magic page count. See its people-first content guidance and link guidance.
Make the plan manageable
A page plan is easier to approve when it lists the purpose and source material for every page. This also stops a valuable service being reduced to a sentence because the navigation was drawn too early.
Record every service or product group your business wants to explain. Mark those with distinct customers, questions or proof.
Place details on the service page when they help that decision. Use a separate guide when the question cuts across several services or needs a longer explanation.
Link from the homepage to core services, between related answers, and from each decision page to a relevant contact route. Check the journey on a phone.
How our scope works
Our £799 build includes planning, writing, original design and development for an agreed website of up to 30 pages. The limit gives useful subjects room to breathe; it is not a target to reach.
Ecommerce, bespoke software, large catalogues and complex integrations are scoped separately. The first reviewable version follows within 48 hours after payment and confirmation of the business details needed to start. Two consolidated refinement rounds follow before your approval to launch. If your page plan depends on product, people or project photographs, our website image guide helps you decide which ones are worth gathering.