Custom website designMade around your business
Look as good as you really are.
Distinctive websites, designed, written and built around the businesses behind them. We bring the design craft and technical care; you bring the story only you can tell.
- Original design
- Website copy shaped around you
- Responsive development
- Clear enquiry journeys
- Built around your brief
- Thoughtful detail throughout
The gap
Your work is excellent.
Does your website say so?
People make up their minds quickly, often on their phone. Your website should make the quality of your work easy to see and the next step easy to take.
It could belong to anyone.
A familiar template can make a distinctive business feel interchangeable.
It does not say enough.
Visitors should understand what you do and why it matters without having to guess.
The next step is hidden.
A good first impression needs a clear way to start a conversation.
Make the first impression count.
We bring the design, the words and the visitor journey together in one considered website.
Design · Words · Build
Every detail
has a purpose.
We start with your business and shape the visual design, content and page journey around what your visitors need to know.
Designed around your business.
A visual direction shaped by your work, your audience and the impression you want to make.
Words with a purpose.
We can research and write clear website copy with you, then ask you to check the facts before publication.
The right pages.
A page plan based on what visitors need to understand and the action you want them to take.
Made for every screen.
Responsive layouts, readable content and navigation that works on a phone as well as a desktop.
A clear next step.
An agreed enquiry route that helps the right people get in touch.
A considered handover.
We agree the launch plan and any ongoing support separately, so responsibilities are clear.
See how we workWebsite directions
Different businesses.
Different directions.
A bakery, a remote inn and an accounting team each call for a different first impression. These are selected pages made through UpOnUp's domain-led design process.
01 · Food & hospitality
The Gingered Peach
A neighbourhood bakery expressed through confident type, rich contrast and a product-led opening.
02 · Travel & hospitality
Fogo Island Inn
A spacious, atmospheric direction that lets the place speak first.
03 · Accounting & advice
Little Fish Accounting
A warmer take on professional advice, with a clear promise and real people at its centre.
How a project moves
From first conversation to a website worth sharing.
Every project has its own scope and schedule. We set both out before work begins.
Explore the process- Talk
Tell us where you are.
We discuss your business, current website, audience and what the new site should achieve.
- Plan
Shape the brief.
We agree the pages, content, visual direction, technical needs, price and schedule before the build.
- Make
Design, write and build.
We bring the visual system, words and responsive development together around the agreed brief.
- Review
Check the real website.
You review the content and design. We check layouts, links, accessibility basics and your enquiry route.
- Launch
Go live with approval.
We agree the launch steps and responsibilities. Domain or email changes happen only with the right access and your approval.
Serious about your next move.
Meet Sean Johnson, the founder ↗
Designwith a point of view
Wordsthat sound like your business
Buildmade for real visitors
Before you start
Good questions.
Straight answers.
Have a question about your project? We are happy to discuss it.
Do I need to write all the copy?
No. We can research and write the website copy with you. You provide the business knowledge and approve the facts and final wording.
Will it look like a template?
The design direction starts with your business, audience and goals. We discuss the scope and visual approach before work begins.
How much will my website cost?
We scope each project before quoting. The number and complexity of pages, content, assets and functionality all affect the price. Tell us what you need and we will explain the proposed work and cost.
How long does a project take?
The schedule depends on the agreed scope, available content, feedback and any integrations. We will set out the milestones in your proposal.
Ready when you are
Your business has a story.Let’s make itimpossible to miss.
Tell us what you do and what your website needs to achieve.